For Boutique Property Managers & Serious STR Operators

The brand layer your PMS forgot to build.

You picked OwnerRez, Hostaway, or Guesty because it runs your operation. It wasn't supposed to run your brand. StayOps is the experience layer on top of it — designed by an operator, wired into your PMS, branded to you.

Get a free 30-min auditSee a live property

Built by the operator behind a Forbes-featured 9-bedroom Harry Potter estate near Universal Orlando.

The PMS runs your operation. Nothing runs your brand.

Generic websites.

Your direct booking site looks like every other PM's because it came out of the same template engine.

Outdated guidebooks.

Touch Stay and the rest of the digital guide space is stuck in 2018. Your guests deserve better.

Spreadsheet turnovers.

Your cleaning team is running on Google Docs and group texts. Quality suffers. Reviews follow.

Built by an operator who got tired of waiting for it to exist.

I run Wizard's Way House — a Forbes-featured 9-bedroom Harry Potter estate near Universal Orlando.

When I went looking for tools that matched the property, I found template builders, ugly guidebooks, and turnover instructions in spreadsheets.

So I built my own. Then property managers started asking if they could have it too.

This is that.

See what we built

Five products. One platform. Under your brand.

BRAND

A direct booking site that doesn't look like everyone else's.

Custom-designed, hand-built on Next.js. Loads in under a second. Ranks on Google. Converts like a luxury hotel site, not a vacation rental template. Wired directly into your PMS — calendars, rates, and bookings stay in sync automatically.

  • Custom design, not a template
  • Direct PMS integration (OwnerRez today, Hostaway and Guesty next)
  • Your brand, your domain, your conversion rate
  • SEO-optimized and sub-1-second load times
EXPERIENCE

A guidebook that's better than Touch Stay.

Mobile-first, beautifully designed, works as a PWA. Pre-arrival info, check-in instructions, area recommendations, house rules — all branded to you. Each guest gets a unique link tied to their reservation, auto-delivered before arrival.

  • Tested across hundreds of real stays
  • Mobile-first PWA, works offline
  • Auto-delivered per reservation
  • Fully branded — your fonts, your voice, your photos
OPERATIONS

A turnover guide your cleaners will actually open.

Bilingual (English + Brazilian Portuguese out of the box, more on request). PIN-gated. Photo-driven. Checkboxes that persist between visits. WhatsApp quick-report integration. Works on every cleaner's phone, every time.

  • Bilingual by default
  • Photo-driven, mobile-first
  • Persistent checkboxes per turnover
  • WhatsApp quick-reports for issues
AUTOMATION

SMS + email that doesn't sound like a robot.

Twilio-powered sequences scheduled around each reservation. Pre-arrival, check-in day, mid-stay check, checkout, review request. Written in your voice. Triggered automatically from your PMS.

  • Twilio SMS + email
  • Reservation-triggered sequences
  • Written in your brand voice
  • Review request automation built in
EXPERIENCE × OPERATIONS

The high-end hotel concierge, built into every digital touchpoint of the stay.

Operator-curated picks for what to eat, drink, do, and avoid — written in your voice, surfaced at the moments that matter. Pre-arrival SMS, guidebook, WiFi splash page, in-stay nudges. Same content, every channel, intelligently delivered.

  • Operator-curated, never affiliate slop
  • Powers your guidebook, comms, and WiFi captive portal
  • Time-, weather-, and guest-aware recommendations
  • Optional booking links and affiliate revenue share
  • Captive Portal as a Service — works with UniFi, StayFi, Plume, Tanaza, and consumer routers

Plays well with the tools you already use.

StayOps is the experience and operations layer on top of your existing stack. Browse the categories — chances are, your tools are already here or coming soon.

Property Management Systems

Your operational backbone — bookings, calendar, payments, channel sync.

17 tools

Dynamic Pricing

Algorithmic rate optimization.

6 tools

Guest WiFi & Captive Portal

Branded WiFi networks and concierge moments at first connect.

9 tools

Smart Home Devices & Pool Control

Unified platforms (PointCentral, EasyHub) plus best-of-breed devices for locks, climate, pool, noise, and water.

31 tools

Cleaning & Operations

Turnover scheduling, task management, vendor coordination.

7 tools

Guest Messaging & Comms

Unified inbox, AI replies, SMS sequences.

7 tools

Damage Protection & Insurance

Property damage waivers, guest liability.

6 tools

Owner Reporting & Investor Tools

Statements and performance dashboards for third-party owner properties.

5 tools

Human Call Center & Virtual Assistants

Real humans, not bullshit AI. Trained hospitality VAs, overflow/after-hours call coverage, dedicated remote staff. Some operators want machines. Some want people. We list both.

11 tools
Browse all 20 categories and 162+ tools

Three weeks from kickoff to launch.

01Week 1–2

Onboarding

We pull your listings from your PMS, configure your brand, and customize the guidebook and turnover content for your portfolio.

02Week 2–3

Build & Review

We build your direct booking site, guidebook, turnover system, and comms sequences. You review every word and pixel.

03Week 3

Launch

Everything goes live under your domain, under your brand. We host it, maintain it, and ship new features your competitors don't have.

Simple pricing for serious operators.

One-time onboarding investment, plus per-property platform fee. No commissions, no surprises. You'll consolidate 6–10 vendors into one bill — and pay less doing it.

1–3 PROPERTIES

Solo Operator

For serious individual operators tired of duct-taped tools.

Setup

$7,500

one-time

Platform

$89/property/month

min $179/mo

  • Custom direct booking site
  • Branded guest guidebook
  • Branded turnover guide
  • Pre-built guest comms sequences (SMS + email)
  • OwnerRez integration
  • Hosting, maintenance, ongoing updates
  • Email support
  • Month-to-month after setup
Start with an audit
4–25 PROPERTIESMost Popular

Boutique

For PMs who outgrew Lodgify but don’t want to rebuild every time.

Setup

$15,000–$30,000

scoped to portfolio

Platform

$69/property/month

min $499/mo

  • Everything in Solo
  • Multi-property portfolio site
  • Per-property guidebooks & turnover guides
  • Custom comms sequences in your brand voice
  • Priority PMS integration support
  • Quarterly strategy calls
  • Priority support
  • AI guest reply drafts (human-approved)
  • Smart home / IoT bridge (PointCentral, EasyHub, August, etc.)
  • 12-month term, 30-day rolling after
Start with an audit
26–75 PROPERTIES

Portfolio

For boutique PMs scaling without losing their soul.

Setup

$35,000–$75,000

scoped to portfolio

Platform

$49/property/month

min $1,800/mo

  • Everything in Boutique
  • Multi-brand support
  • Custom feature development hours each quarter
  • Dedicated account manager
  • White-glove onboarding
  • SLA & dedicated support
  • Advanced analytics
  • Owner reporting portal included
  • Owner portal & reporting
  • SEO content engine (programmatic neighborhood pages)
  • Multi-language guest experience
  • Annual term
Talk to founder
75+ PROPERTIES

Enterprise

Custom build. Custom team. Custom contract.

Setup

From $75,000

Platform

From $25/property/month

  • Everything in Portfolio
  • Custom feature roadmap
  • Dedicated engineering allocation
  • Custom integrations (any PMS, any IoT)
  • Multi-region deployment
  • Custom SLA
  • Strategic partnership pricing on add-ons
Talk to founder

A few add-ons.

Most things are included in your tier. These three have real per-customer costs (vision AI, hardware, ad management) so they're priced separately. Available on every tier.

AI Turnover QA

Photo comparison + auto-flagging during cleaner walkthrough. Damage docs included. Powered by vision AI.

$25/property/month

Captive Portal Hardware

Rebadged UniFi APs, pre-configured. We ship, you plug in.

$300–500/AP one-time + $5/AP/mo

Meta + Google Ad Pipeline

Auto-generated ads from listing data, conversion-tracked. Includes hands-on creative review.

$500/mo platform + ad spend passthrough

Looking for ad copy refresh, multi-language, owner reporting, or another feature? They're included starting at Boutique or Portfolio. Check the tiers above.

You'll keep most of your stack. We replace the parts that suck.

We're not your PMS. We're not your dynamic pricing tool. We're not your damage protection. Those stay. We replace the patchwork of guest-experience and brand tools that aren't pulling their weight.

What stays in your stack

  • Your PMS (Hostaway, Guesty, OwnerRez, Hospitable)
  • Dynamic pricing (PriceLabs, Beyond, Wheelhouse)
  • Damage protection (Safely, SUPERHOG, Waivo)
  • Smart locks platform
  • Channel manager

What StayOps replaces — at 25 doors

  • Digital guidebook (Touch Stay, etc): ~$300–600/mo → included

  • WiFi captive portal & marketing splash (StayFi prices per access point — most properties need 2–5 APs, so real cost is $30–100/property/month): partial replacement → splash redirect to your guidebook included; full captive portal optional via add-on or your own UniFi gear

  • Custom website builder or agency retainer: ~$200–500/mo → included

  • Boarding pass / digital guest experience (Enso Connect, etc): ~$300–500/mo → included

  • Patchwork of guest comms templates: ~$100–250/mo → included

StayOps Boutique at 25 doors: $1,725/month ($69 × 25)

Replaces $1,000–2,000/mo of mediocre brand tools with one beautifully designed system. Same money, one bill, designed by an operator who lives this.

Pricing questions.

The roadmap is public. The website is the roadmap.

We build in the open. Every item below is on the table — vote on what we ship next.

Now

Live

  • Direct booking sites

    Custom Next.js sites wired to your PMS, your domain, your brand.

  • Guest guidebooks

    Tested across hundreds of stays. Mobile-first PWA, auto-delivered per reservation.

  • Turnover guides

    Bilingual, photo-driven, persistent checkboxes, WhatsApp quick-reports.

  • Guest comms (SMS + email)

    Twilio-powered sequences triggered from your PMS.

  • OwnerRez integration

    Real-time API integration, not iCal sync.

Next 90 Days

Shipping

  • Concierge Layer (v1)

    Operator-curated content surfaced through guidebook, comms, and WiFi captive portal. StayFi integration shipping first; UniFi, Plume, and Tanaza integrations to follow.

  • AI Turnover QA

    Auto-compare cleaner walkthrough photos against gold-standard reference photos. Severity-tiered flags. Damage documentation built in.

  • Hostaway integration

    Same depth as OwnerRez. Real-time API, webhook-driven.

  • AI-drafted guest replies

    Brand-voice replies for repetitive guest questions. Human-approved, sent through your PMS.

  • Conversion analytics

    Direct booking site performance vs. OTA channel. Know if the investment is paying off.

  • Damage documentation vault

    Every turnover photo timestamped and retrievable for disputes.

This Year

Planned

  • Captive Portal as a Service

    Branded WiFi splash page powered by your concierge content. Use your existing access points (UniFi, Eero, Aruba, Plume, etc.) or ours — no per-AP fees, just one platform price. Also redirects existing StayFi setups to your guidebook.

  • Affiliate revenue share (opt-in)

    Operators add booking links to local activities. Optional revenue-share with StayOps if you want us to handle the tracking and accounting.

  • Guesty integration

    Enterprise-grade integration for larger PM portfolios.

  • Automated review requests + AI responses

    Smart-timed asks, AI drafts for negative reviews, trend dashboard.

  • Maintenance ticket automation

    Guest reports issue → ticket → vendor routing → resolution tracking.

  • Owner portal & reporting

    Branded dashboards and statements for third-party owner properties.

  • Meta + Google ad pipeline

    Auto-generated ads from listing data, tied to direct booking conversion.

  • SEO content engine

    Programmatic neighborhood and area pages tied to each property.

  • Smart lock & access management

    August / Yale / Schlage integration. Right code at the right time.

  • Branded mobile app (Portfolio tier)

    White-labeled iOS/Android apps for larger PM clients.

Tell us what to build next.

We pick our priorities based on what operators actually need. Submit a feature request or vote on the ones below.

Dynamic pricing intelligence

PriceLabs/Beyond data surfaced alongside operational metrics in your dashboard.

Multi-language guest experience

Concierge content and guidebook auto-translated based on guest profile.

AI listing copy refresh

Auto-refresh OTA listings based on reviews, season, and events.

Vendor & contractor coordination

Pool, lawn, HVAC, pest. Same pattern as turnover.

Concierge upsell storefront

Sell paid add-ons (early check-in, mid-stay clean, gift baskets, experiences) directly through the guidebook, processed via Stripe.

Compliance & regulation tracker

Permit renewals, STR rule changes, occupancy tax tracking per market.

Don't see it here? Suggest a feature

Honest about fit.

This is for you if:

  • You manage 4–50 doors and your direct booking site looks generic
  • You're a serious individual operator and Touch Stay isn't cutting it
  • You're tired of cleaning ops running on group texts and spreadsheets
  • You want your brand to match the quality of your properties

This isn't for you if:

  • You have one cabin and a Lodgify template works fine — use Lodgify
  • You're a 500-door enterprise with an in-house dev team — go build it yourself
  • You think branding is a logo and a Canva template — we can't help you

Free 30-minute audit. No pitch deck.

I'll look at your current direct booking site, guest experience, and turnover ops, and tell you exactly what's costing you bookings. Working operator looking at your setup honestly.